The new biking
We all have to travel from A to B, but goinGDutch believes this can be safer, easier and healthier. This belief is driving goinGDutch’s ideation process that addresses the changing needs of a new and rapidly growing target audience that cares about issues such as well-being, a healthy work-life balance and that cares less about ownership. This target audience wants to be relieved from day-to-day burdens, thus allowing them more free time.
goinGDutch’s offer comprises a wide range of aspects. The interactive fast lanes for bicycles proposed by goinGDutch offers the cyclist a unique and safe, fully equipped biking experience. Smart deployment of technology and real-time data provide the cyclist with relevant information and instructions. This informs the cyclist of the fastest route, the best time to leave home and get to work without getting wet, as well as the locations where he can park and charge his bike safely. The goinGDutch assistant, the label’s smart interface and the in-bike dashboard show him how he contributes to his own health but also to a sustainable living environment. The label’s goinGDutch clothing line and the goinGDutch academy also make a valuable contribution to an active biking community at the airport.
CONTINUOUSLY WORKING ON NEW CONCEPTS AND SERVICES
goinGDutch’s initial focus is on companies and employees situated at and around the airport. The goinGDutch fast lanes for bicycles are equipped with the very latest technologies, allowing us to provide insight into contextual data. goinGDutch will test and enrich this data by means of data science, aimed at optimising and renewing our concepts and services. Our main goal is to truly facilitate employees to get on their bike. This is how we can keep adding value continuously.
goinGDutch came into being from the ideology that mobility has to be improved and changed, but that the challenges presented by urbanisation and mobility are too complex to be resolved by one, single party.
goinGDutch is a partnership in which BAM Infra, Schiphol, Microsoft and OrangeNXT combine their strengths to offer value to companies and end-users. Whereas in the past we all used to provide a single piece of the puzzle, now we are jointly concentrating on the end-result and working together on new concepts and services in which all attention is focussed on the end-user.