We are connecting the Living Lab Schiphol to local authorities and the business community, and responding to local ambitions, issues and situations as we do so. And by conducting research in collaboration with universities, we are connecting services and behaviour to the achievement of common goals for authorities, business and industry, and users.
We are goinGDutch
We are passionate cyclists who started out in 2019 in response to a specific request from Schiphol: was there a way to get 10,000 of the airport’s 70,000 employees coming to work by bike?
goinGDutch emerged from an ideology centred on building on The Future Of Cycling, but which recognised that the challenges presented by urbanisation and mobility are too complex to be solved by one party alone.
Through this initiative, BAM Infra, Schiphol, Microsoft and OrangeNXT have joined forces, working as partners to benefit governments, businesses and end users. In the past, we would all provide our own separate pieces of the puzzle, but now we focus on the end result together, working on new concepts and services that place end users front and centre.
… that there are major issues where mobility, health and fitness, and the climate are concerned. We see increasing urbanisation. People commuting between their home and work, city-centre logistics, schoolchildren and tourists all make a significant contribution to these issues.
We also see health and fitness becoming increasingly important. A healthy diet and sufficient exercise reduce the risk of illness and make you happier and more productive. And we see more people wanting a green environment, along with a conscious change in travel behaviour resulting in lower carbon emissions.
… that the bicycle as a means of transport can be a significant part of the solution to issues surrounding mobility, health and fitness, sustainability and liveability, and that bikes can become at least equally as important for commuting and city-centre travel as cars and public transport. Bicycles take you quickly and predictably from A to B without any delays, and produce no or next to no carbon. Cycling is also beneficial to physical and mental health.
We believe that we can use technology to increase cycling safety, and to make it more attractive and fun. And that together, we can get more people cycling greater distances (makes you cycle).
And thats why we want
To make cycling a valuable alternative for commuting and city-centre travel
Our three promises
goinGDutch came into being from the ideology that mobility has to be improved and changed, but that the challenges presented by urbanisation and mobility are too complex to be resolved by one, single party.
goinGDutch is a partnership in which BAM Infra, Schiphol, Microsoft and OrangeNXT combine their strengths to offer value to companies and end-users. Whereas in the past we all used to provide a single piece of the puzzle, now we are jointly concentrating on the end-result and working together on new concepts and services in which all attention is focussed on the end-user.